Review your online presence
There is no point in having a website just for the sake of having one. Your website needs a clearly defined purpose that includes online persuasion & conversion elements which should complement your traditional marketing activities. You want to attract visitors, keep them on your site, get them to take an action that results in continued interest to engage with you and converts to revenue.
A website Review will help you to . . .
Attract visitors . . . to drive traffic to your website, keep them interested and get them to stay through relevant and engaging marketing content
Qualify visitors as prospects . . . . identify how to communicate through key messages, headlines, calls to action and client hooks
Convert prospects into clients . . . . close the loop on purchase and sales decisions through logical purchase pathways
Measure effectiveness . . . understand what’s working and what’s not working, and whether you meet an industry standard
Maintain client loyalty . . . promote repeat purchase, referrals and position your company as an industry expert
Provide an efficient, easy online experience . . . lower cost of sale and improve efficiency of operational process through automation of client admin functions. (without loss of personal interaction)
WEBSITE REVIEW OPTIONS
With your website acting as the window to your world, it is a critical part of your overall marketing mix, and is therefore your online salesman while you sleep. This means that the focus of this review is to gauge your effectiveness to attract visitors, keep them interested, and continue a relationship with you. The Website Review assesses 5 key categories, with approx. 25 sub categories under each of these.
First Impressions & Aesthetic appeal . . . when visitors get to your site do they want to stay?
Layout and Navigation . . . once on your site is it easy to find critical information and move around?
Marketing & Information relevance . . . do you communicate and present appropriate content to relevant target groups, measure marketing effectiveness & success metrics?
Sales Persuasion & Conversion . . . how effective is your site at visitor engagement & converting visitors to taking an action or a desire to purchase?
SEO & Site performance. . . measurement of important factors that affect site awareness, indexing, technical performance and popularity.
OPTION 1 – Website checklist – FREE
A list of criteria to think about for an effective website
OPTION 2 – Website Health Check – $600
G gives you a 1-10 rating on how well you have implemented the criteria on the Check List.
OPTION 3 – Website Marketplace Review – $1,200
Rates your performance and identifies gaps in meeting an accepted industry standard in your market sector . . . best practice for a professional website . . . . perceived visitor expectations. The assessment will set the norm or benchmark standard against which you are measured in OPTION 4 – Competitive Assessment.
OPTION 4 – Website Competitive Performance Analysis – $2,800
Rates you as to where you fit within a competitor landscape when competing for top of mind awareness in the same / similar market sector. We measure you against 3 of your main competitors, list strengths and weaknesses and identify market opportunity gaps.
This assessment looks at the industry sector you work in, the market sectors you are targeting, and the ideal clients you want to attract, and your strengths or weaknesses are determined by how well your competitors perform against an industry expectation, in the same market space.
Factors that influence your scorecard ratings
This assessment is a top line indication on what needs attention, where to focus, how important it is, and suggestions for improvement. It answers the questions:
Are you doing it?
How well are you doing it?
Do you meet an industry standard or benchmark?
Are you doing it better than competitors?
The Review Report
1. Scorecard rating & graphs
2. Key strengths and weaknesses
3. Action plan highlighting priorities
4. Tips & Advice on how to meet an industry standard or improve problem areas
5. PDF version
6. Powerpoint presentation