webSMARTS

You’ve either got a website, or are considering one. Large companies are often able to afford what they need, whilst SME business need to grow their websites in incremental phases, as their business grows . . . and often can’t afford expensive IT support or custom built websites requiring hundreds of man hours.

 

No matter the size of your business, your website is the window to YOUR world, and as such must accurately depict why your world should be important for visitors.

 

Outsource your web design or do it yourself?

 

It’s often difficult to decide whether to outsource your web design and development or do it yourself. Most SME businesses need to keep their costs down and may think that going the DIY route will be more cost effective. This may be true in that the actual web template is cheaper, but the cost in time, effort and “lack of knowledge” could end up costing you far more than the ACTUAL price of the website.

 

So think very carefully and do your homework first as to whether DIY or outsourcing is more appropriate for you.

 

WEBSITE REVIEW & ASSESSMENT

 

Whether building a new site or improving an existing site, the purpose of the marketSMARTS Website Review is to establish a benchmark for performance and effectiveness across a number of criteria deemed important for market engagement and  client “stickiness.

 

With your website acting as the window to your world, it is a critical part of your overall marketing mix, and is therefore your online salesman while you sleep. This means that the focus of this review is to gauge your effectiveness to attract visitors, keep them interested, and continue a relationship with you. The Website Review assesses 5 key categories, with approx. 20 sub categories under each of these.

 

First Impressions & Aesthetic appeal . . . when visitors get to your site do they want to stay?

 

Layout and Navigation . . . once on your site is it easy to find critical information and move around?

 

Marketing & Information relevance . . . do you communicate and present appropriate content to relevant target groups, measure marketing effectiveness & success metrics?

 

Sales Persuasion & Conversion . . . how effective is your site at visitor engagement & converting visitors to taking an action or a desire to purchase?

 

SEO & Site performance. . . measurement of important factors that affect site awareness, indexing, technical performance and popularity.

 

FLEXIBLE WEBSITE REVIEW OPTIONS

 

marketSMARTS uses a ‘step up’ approach to offer you Reviews, analysis or Assessment choices that best suit your situation or budget. No matter which one you choose it is still a step forward to gaining website effectiveness.

 

OPTION 1 l  Website checklist  l  FREE
A list of criteria to think about for an effective website

 

OPTION 2  l  Website Health Check  l  $600
Includes option 1, PLUS . . . gives you a 1-10 rating on how well you have implemented the criteria on the Check List.

 

The Report includes:

Summary of your ratings
Top 10 priorities to focus on
Written report as a PDF
Powerpoint presentation to present to your team for discussion

 

OPTION 3  l  Website Marketplace Review  l  $1,200 

 

Includes options 1 and 2 PLUS . . . rates your performance and identifies gaps in meeting an accepted industry standard in your market sector . . .  best practice for a professional website . . . . perceived visitor expectations. The assessment will set the norm or benchmark standard against which you are measured in OPTION 3 – Competive Assessment.

 

The report includes:

Summary of your ratings
Strengths and Weaknesses
Top priorities
Suggestions on the way forward
Written report as a PDF
Powerpoint presentation with graphs to present to your team for discussion.

 

OPTION 4  l  Website Competitive Performance Analysis  l  $2,800  


Includes all the previous options, PLUS . . . rates you as to where you fit within a competitor landscape when competing for top of mind awareness in the same / similar market sector. We measure you against 3 of your main competitors, list strengths and weaknesses and identify market opportunity gaps.

 

It is important to note that no matter how good your own website scores in Section A, you don’t operate in a vacuum. This assessment looks at the industry sector you work in, the market sectors you are targeting, and the ideal clients you want to attract, and your strengths or weaknesses are determined by how well your competitors perform against an industry expectation, in the same market space.  

 

The Report includes:

Summary of your ratings
Strengths and Weaknesses
Who could ‘jump out of the woodwork’ you may not be aware of
Who seems to have a presence in the marketplace
Who comes out best on SEO
Who have websites that create positive experiences for visitors
Top priorities
Suggestions on the way forward
Written report as a PDF
Powerpoint presentation with graphs to present to your team for discussion.

 

Contact us to conduct one of the above or have a chat to better understand your options