businessSMARTS

Business plans are much like building a house. You need a strong foundation , building blocks and material. Each one affects the strength of your house, it’s longevity and it’s live-ability.

You build a strong foundation for your business if you understand your marketing opportunity, what your competitors are doing and why clients would want to buy from you instead of going elsewhere.

 

Many simple business ideas get lost in convoluted financial spreadsheets, are presented as theoretical wish lists that only your bank manager will love, and contain esoteric marketing ideas that are totally impractical to implement.

 

Your business plan should include building blocks that enable your business to:

 

clearly understand and quantify your market

 

determine what’s important to the market

 

provide a product or service that satisfies each segment of the market

 

communicate powerfully & effectively to this market

 

go about securing & satisfying customers in this market

 

has systems, resources and people that support your market

 

The central core of your plan should be about customers, and how you intend to acquire them and keep them. Everything else in the business plan is just the “stuff” that supports this effort.

 

If this is YOU then you need help

 

 your current business plan sits in a cupboard gathering dust and only gets pulled out once a year (with much sighing)

 

you have a plan which uses revenue and sales as the only a measurement of success

 

the only person in the company who understand the business plan is the accountant

 

your bank manager loves your plan but everyone else in the company yawns when they read it

 

have great strategic vision but don’t know how to make and measure goals along the way

 

have a wonderful list of tactical actions but doesn’t seem to move you forward strategically

 

Develop practical business plans to measure outcomes against strategic direction

 

Whether you are a start up business or want to re-energise a current business plan it is important to measure business effectiveness and identify the gaps in your business plan.  Conducting a business Health Check, Gap Analysis or Review will help you to . . .

 

identify and clarify your market

 

understand marketplace influences and how to respond

 

know which marketplace variables are controllable or uncontrollable in terms of your response

 

challenge your business or product concept

 

identify channels to market

 

identify market gaps and segments with the least resistance

 

understand buying behaviour and customer motivation

 

manage the sales cycle by objectives

 

understand the reasons behind “lost” sales

 

formulate the numbers through understanding sales targetting

 

how to develop piggyback partnerships to reach your market

 

when to form alliances with competitors instead of competing with them

 

understand the impact of perception both externally and within your own team

 

develop a RELEVANT and APPROPRIATE marketing communication mix

 

ensure that operational resources, systems and people “fit” the plan

 

motivate people to take part in achieving the business plan objectives

 

establish measurements to determine success factors for your business

 

understand the hidden costs behind marketing and sales implementation

 

Contact Janice if for a free discussion or Assessment on the best approach for your business situation