Business Touch Points

You thought this was just a website about marketing? Think again!

 

Marketing activities affect EVERY area of your business. Anywhere in your business that requires external or internal interaction between people is a marketing activity which needs a combination of communication, sales skills, resources and system support. 

 

Even if you’re the accountant or in admin you have to sell yourself, negotiate, get a positive response, overcome barriers & encourage a result that satisfies both parties. You do it with friends as well.

 

The most important thing to remember . . . ALL touch points MUST lead to one outcome . . . satisfying your clients . . . or you won’t have any.

 

YOUR KEY BUSINESS TOUCH POINTS

 

businessSMARTS . . . business viability, challenge the concept, feasibility, strategy, planning, strategy, operational efficiency, administration (to name just a few)

 

marketSMARTS . . . marketing, communications, product, pricing, marketplace demand, competitive performance and targeting

 

salesSMARTS . . . setting targets, managing the sales pipeline, measuring effectiveness, client engagement

 

webSMARTS . . . website effectiveness, design, strategy, measurement, copy writing, improving SEO, social media

 

clientSMARTS . . . client engagement, loyalty, communication, understanding why your clients make purchase decisions

 

peopleSMARTS . . . EQ vs IQ, finding the right people to do the job, outsourcing vs in-house, profiling, job descriptions

 

financeSMARTS . . . growing your business, understanding the numbers, cash flow analysis, tax

 

manageSMARTS . . . long term vs short term planning, process, procedure, administration, systems

 

systemSMARTS . . . using technology and systems to optimise efficiency

 

partnerSMARTS . . . forming complementary alliances and partnerships

 

infoSMARTS . . . using marketplace knowledge and client feedback to build loyal client relationships

 

HOW marketSMARTS CAN HELP YOU

 

Our approach is to help you become ‘self driven’, whether a start up company, or mature business that wants to re-energise your company. Most of our services are available through email or skype, with resources that are FREE through our blogs. Should you prefer our physical presence to conduct a workshop with your team please contact Janice Roth to discuss this.

 

SERVICES WE OFFER AROUND THE TOUCH POINTS

 

A. ADVICE & CONSULTING . . . we can conduct a Business Assessment to identify your business gaps, prioritise actions and point you in the right direction. 4 levels are available depending on your existing knowledge or budget constraints, and the first discussion with us is ALWAYS FREE. we can discuss all, or a few of the Business Touch Points, depending on your ‘knowledge’ gaps.

 

Option 1. FREE 1-2 hour skype call . . . You can ask as many questions as you like, and we are happy to advise you on which direction to take before making ANY commitments to go do anything further. For some companies the first discussion is enough to get them moving in the right direction.

 

What you get

# A FREE checklist of questions ask yourself ‘Am I doing this”.

# A FREE skype call to answer queries, give clearer understanding around the questions and gain direction.

# A FREE summary of perceived gaps in your business with suggestions on where to focus

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Option 2. Business Health Check . . . asks the questions “are you doing it, should you do it and how important is it for your industry sector.

 

What you get

# A FREE checklist of questions to ask yourself ‘Am I doing this”.

# A summary of your business gaps vs importance for your industry sector

# List of priorities you need to focus on

 

Cost = $480

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3. Business Review . . . asks the questions “are you doing it, should you do it, how important is it for your industry sector, and how well have you done it.

 

What you get

# A FREE checklist of questions to ask yourself ‘Am I doing this”.

# A summary of your business gaps vs importance for your industry sector

# A summary of your strength and weaknesses vs an industry standard

# Scorecard rating, rationale, graphs and a priority action list

# Powerpoint presentation for your team, Management or Advisory board

 

Cost – $1,240

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4. Business Gap Analysis vs Client Expectations . . . ideal to identify business gaps vs an industry standard vs client expectations within this industry. The interesting aspect of this analysis is that you don’t operate within a vacuum, and therefore  strengths and weaknesses, opportunities and threats can only exist when measured against client needs, and how well competitors are meeting these needs. EVEN if you score low, it may not be a weakness, if your competitors score even lower. Then your clients will perceive you as strong in this Business Touch Point. Weird but true.

 

What you get

# A FREE checklist of questions to ask yourself ‘Am I doing this”.

# A summary of your business gaps vs importance for your industry sector

# A summary of your strength and weaknesses vs an industry standard

# Scorecard rating of client expectations for your industry sector and how well you meet this rating

# Scorecard rating of competitor performance in meeting an industry standard vs client expectations

# Opportunity Gap for your business

# PDF’s of analysis and report

# Powerpoint presentation for your team, Management or Advisory board

 

Cost – $2,800

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B. UP-SKILL & TRAIN

 

We have picked the most common areas  that over time we have found to come up the most often in terms of knowledge gaps in the business. Once you receive your checklist (yes it’s FREE) you can pick the modules you feel are best suited to your current situation. We offer levels 1-4, depending on your current skill levels, budget constraints or in-house expertise.

 

Option 1 – FREE – Checklist of knowledge your business needs to have on a specific Business Touch Point or all of them

Option 2 – 2 hour discussion via Skype on each BTP knowledge area and identify gaps in knowledge in your team – $360

Option 3 – Receive a PDF version and Powerpoint slides of each module you have chosen for you to train your team in-house – $250 per module

Option 4 – Hold an interactive Skype session with Janice Roth, your team and ‘lead person’ in your company for each module – $250 per module PLUS $250 per hour Skype call (Envisage time of 1 hour per module)

 

These services are accessible directly through marketSMARTS or an affiliate partner who may have “better expert working knowledge” of a specific discipline.

 

Contact us now for a FREE 1 hour chat to discuss your options