About us

 Welcome to marketSMARTS


In making the decision to engage a marketing expert, many business owners are overwhelmed by the plethora of marketing advice and companies available. They all sound like experts. Of course they do, they’re marketers!


Some are excellent, some are bad, and most are mediocre. And then there’s the internet . . . for DIY marketers. So much information, which advice should you follow or discard? What is real, what is fluff, and what makes sense for YOUR specific business at a particular stage in your business growth?


How we can help you


Whether a start up, or mature business, we assist in helping you recognise where you are in your business evolution, and then point you in the right direction.


We use review tools to identify issues, develop realistic, practical marketing, sales and operational strategies through both online and traditional marketing methods, with the aim of helping you build long term client relationships.


We give you access to knowledge and experience that would normally take a lot of time, and cost thousands of dollars. You can jump start your new business, sales or marketing programmes . . . or tweak an existing programme by understanding where to find the “squeaky wheels.”


Why use us


It’s easy to give advice, but much more important is to understand the heart of the business owner, and walk in the shoes of THEIR customers.


Janice Roth, the business owner, with over 25 years of experience in international marketing, sales and business management has formed strategic alliances and partnerships, first in New Zealand, and now in the USA to offer resources, advice, articles and YES, some strong opinions to SME business who want to hit the ground running, and don’t have the head space, or the budget to deal with time wasting ‘fluffperts’ who don’t produce results.


We offer resources and services based on experience gained in both large corporate companies and SME business . . . at a coal face hands on level . . . as well as in senior executive roles. 


She also has extensive General Management experience in developing systems, process and admin functions that improve efficiency across the business to enhance customer experience.


The MARKETING AND SALES STRATEGY drives the business and to do this well it is important to understand the psychology behind why, how and when people make the decision to to purchase, and then develop communication approaches that identifies ‘your ideal’ customer, and turns them into loyal ongoing clients.


The OPERATIONAL STRATEGY supports the business to match resources and systems to measure outcomes, and improve efficiency and effectiveness.


No one size fits all. Each business has different challenges, growth stages and skill requirements.


We’ll help you identify gaps, what resource is required, and whether an internal or external resource is best suited to the situation.