Make a good first impression and catch the attention of your client through a good opening statement or headline as 80% of your sales success depends on this. This should be crafted with utmost care, and should be used in ANY marketing or sales situation, whether face-to-face, through direct mail, advertising, on the telephone, media articles and on your website.
What you say is going to determine whether your prospect listens carefully to what follows, yawns or shuts the door in your face. Also, most resistance is covert, as a smiley face doesn’t mean “yes I’m interested”. You may not get a second chance, and if you do you may have to claw your way back up the decision making hierarchy.
As it is with personal relationships . . . first impressions count!