Importance of Effective Communication

Everyone communicates. Whether verbal or nonverbal, and if we don’t do it well people could misinterpret what you mean. Communication will determine whether you go through life always feeling misunderstood, or whether people interact with you in a positive manner. The question to ask is “do you want to be in charge of how people […]

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Understanding the communication mix

Marketing communication functions within a marketing framework. However, at least 70% of my clients who request marketing help, actually want help with communications, rather than strategy. No one can do business with you if they they don’t who you are . . . and to find out who you are you need to communicate with […]

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On January 7, 2011, posted in: General, Marketing Communication by