General

Business tips, extras & the bits in between

August 25, 2014

Importance of Client Engagement

Why is it important for your business? Effective client engagement is the key ingredient for building brand loyaly. Satisfaction . . . this is simply the foundation, and the minimum requirement, for a continuing relationship with customers. Engagement extends beyond JUST satisfying needs or proving good customer service. Loyalty – retention . . . highly […]

Branding, Client engagement, General
August 25, 2014

What really is Client Engagement?

Everyone talks about ‘engage with your clients’ but what does that really mean? Repeated interactions that strengthen the emotional, psychological or physical investment a customer has with your brand . . . therefore increasing brand loyalty. Well that’s a mouthful! It just means keep your clients interested in what you have to say or offer, […]

Client engagement, General, Selling
August 25, 2014

Client Engagement vs. Selling

There is the perception that selling is just for sales people. Well, sorry to disillusion you, but anyone, no matter their job role, if they have client interaction, they are in sales! Every human being, every day, is selling something, whether it’s an idea to a colleague, convincing your spouse or children to do something, […]

Client engagement, General, Selling
January 7, 2011

Understanding the communication mix

Marketing communication functions within a marketing framework. However, at least 70% of my clients who request marketing help, actually want help with communications, rather than strategy. No one can do business with you if they they don’t who you are . . . and to find out who you are you need to communicate with […]

General, Marketing Communication
January 7, 2011

Effective sales management

Effective sales management helps you get the most out of your sales force. Setting sales targets and then sitting back to see what happens is not a winning approach. Perhaps more than in any other business area,  sales people need hands-on support and guidance to help them succeed in a particularly challenging role. Strategy and […]

General, Sales management
January 7, 2011

Using the telephone as a support tool

Telemarketing / sales is a much misunderstood and under rated marketing tool, and I’m not talking about those annoying dinner time calls from people who can hardly speak English, get your name wrong or sound like robots. If professionally handled and specifically targetted, telephone selling is the best, most cost effective way to reach your […]

General, Telesales & telemarketing
January 6, 2011

Establishing a social media strategy

If you want to establish a social media strategy it is important that the implications of this strategy are well understood, as, unlike normal marketing practice, there is very little control over the outcomes should the horse bolt from the gate. You just never know what may happen! If you do choose to participate in […]

General, Online Marketing & Social media
January 6, 2011

So, what is marketing, actually?

So many people have so much to say about marketing. Who is right and who is wrong? Well let’s start by looking at the difference between marketing and sales as an activity. Marketing activities find you prospects . . . sales activities convert them to customers. The disciplines are complementary, but require very different skill […]

General, Marketing