Client engagement

Improve client loyalty through a personalised approach

August 25, 2014

Importance of Client Engagement

Why is it important for your business? Effective client engagement is the key ingredient for building brand loyaly. Satisfaction . . . this is simply the foundation, and the minimum requirement, for a continuing relationship with customers. Engagement extends beyond JUST satisfying needs or proving good customer service. Loyalty – retention . . . highly […]

Branding, Client engagement, General
August 25, 2014

What really is Client Engagement?

Everyone talks about ‘engage with your clients’ but what does that really mean? Repeated interactions that strengthen the emotional, psychological or physical investment a customer has with your brand . . . therefore increasing brand loyalty. Well that’s a mouthful! It just means keep your clients interested in what you have to say or offer, […]

Client engagement, General, Selling
August 25, 2014

Client Engagement vs. Selling

There is the perception that selling is just for sales people. Well, sorry to disillusion you, but anyone, no matter their job role, if they have client interaction, they are in sales! Every human being, every day, is selling something, whether it’s an idea to a colleague, convincing your spouse or children to do something, […]

Client engagement, General, Selling
December 30, 2010

Don’t be too eager to close the sale

Try and not be too eager to close the deal, and listen to what your client needs. You can’t offer a solution until you have identified the problem and ALSO clarified the needs. And you cannot move ahead in the sales process until the prospect has agreed that the problem is REAL and that they […]

Client engagement, General
December 30, 2010

Make a good first impression on your customer

Make a good first impression and catch the attention of your client through a good opening statement or headline as 80% of your sales success depends on this. This should be crafted with utmost care, and should be used in ANY marketing or sales situation, whether face-to-face, through direct mail, advertising, on the telephone, media […]

Client engagement, General
December 30, 2010

Keep your clients engaged

There is plethora of information relating to sales approaches and techniques, some of which may not apply to your business situation. However, the tips that best apply across the board relate to building one on one relationships, making use of direct response techniques and using database marketing to enhance your effectiveness. A good sales strategy […]

Client engagement, General