businessSMARTS

Business plans are much like building a house. You need a strong foundation and, building blocks and material. Each one affects the strength of your house, it’s longevity and it’s live-ability.

marketSMARTS works with you to build a strong foundation for your business by helping you understand you marketing opportunity & formulate a plan that is both strategic and tactical. Many simple business ideas get lost in convoluted financial spreadsheets, are presented as theoretical wish lists that only your bank manager will love, and contain esoteric marketing ideas that are totally impractical to implement.

Your business plan should include building blocks that enable your business to:

  • clearly understand and quantify your market
  • determine what’s important to the market
  • provide a product or service that satisfies each segment of the market
  • communicate powerfully & effectively to this market
  • go about securing & satisfying customers in this market

The central core of your plan should be about customers, and how you intend to acquire them and keep them. Everything else in the business plan is just the “stuff” that supports this effort.

If this is YOU then you need US

  • your current business plan sits in a cupboard gathering dust and only gets pulled out once a year (with much sighing)
  • you have a plan which uses revenue and sales as the only a measurement of success
  • the only person in the company who understand the business plan is the accountant
  • your bank manager loves your plan but everyone else in the company yawns when they read it
  • have great strategic vision but don’t know how to make and measure goals along the way
  • have a wonderful list of tactical actions but doesn’t seem to move you forward strategically

Develop practical business plans to measure outcomes against strategic direction

Whether you are a start up business or want to re-energise a current business plan we can identify the gaps in your business plan, point you in the right direction, up-skill your team to do this internally or do it for you. You can access our services for all or just one of the following aspects towards building your business plan.

  • identify and clarify your market
  • understand marketplace influences and how to respond
  • know which marketplace variables are controllable or uncontrollable in terms of your response
  • challenge your business or product concept
  • identify channels to market
  • identify market gaps and segments with the least resistance
  • understand buying behaviour and customer motivation
  • manage the sales cycle by objectives
  • understand the reasons behind “lost” sales
  • formulate the numbers through understanding sales targetting
  • how to develop piggyback partnerships to reach your market
  • when to form alliances with competitors instead of competing with them
  • understand the impact of perception both externally and within your own team
  • develop a RELEVANT and APPROPRIATE marketing communication mix
  • ensure that operational resources, systems and people “fit” the plan
  • motivate people to take part in achieving the business plan objectives
  • establish measurements to determine success factors for your business
  • understand the hidden costs behind marketing and sales implementation

Contact Janice if you would like a review of your current business plan or would like to formulate a new plan