Business plans are much like building a house. You need a strong foundation , building blocks and material. Each one affects the strength of your house, it’s longevity and it’s live-ability.

You build a strong foundation for your business if you understand your marketing opportunity, what your competitors are doing and why clients would want to buy from you instead of going elsewhere.


Many simple business ideas get lost in convoluted financial spreadsheets, are presented as theoretical wish lists that only your bank manager will love, and contain esoteric marketing ideas that are totally impractical to implement.


Your business plan should include building blocks that enable your business to:


clearly understand and quantify your market


determine what’s important to the market


provide a product or service that satisfies each segment of the market


communicate powerfully & effectively to this market


go about securing & satisfying customers in this market


has systems, resources and people that support your market


The central core of your plan should be about customers, and how you intend to acquire them and keep them. Everything else in the business plan is just the “stuff” that supports this effort.


If this is YOU then you need help


 your current business plan sits in a cupboard gathering dust and only gets pulled out once a year (with much sighing)


you have a plan which uses revenue and sales as the only a measurement of success


the only person in the company who understand the business plan is the accountant


your bank manager loves your plan but everyone else in the company yawns when they read it


have great strategic vision but don’t know how to make and measure goals along the way


have a wonderful list of tactical actions but doesn’t seem to move you forward strategically


Develop practical business plans to measure outcomes against strategic direction


Whether you are a start up business or want to re-energise a current business plan it is important to measure business effectiveness and identify the gaps in your business plan.  Conducting a business Health Check, Gap Analysis or Review will help you to . . .


identify and clarify your market


understand marketplace influences and how to respond


know which marketplace variables are controllable or uncontrollable in terms of your response


challenge your business or product concept


identify channels to market


identify market gaps and segments with the least resistance


understand buying behaviour and customer motivation


manage the sales cycle by objectives


understand the reasons behind “lost” sales


formulate the numbers through understanding sales targetting


how to develop piggyback partnerships to reach your market


when to form alliances with competitors instead of competing with them


understand the impact of perception both externally and within your own team


develop a RELEVANT and APPROPRIATE marketing communication mix


ensure that operational resources, systems and people “fit” the plan


motivate people to take part in achieving the business plan objectives


establish measurements to determine success factors for your business


understand the hidden costs behind marketing and sales implementation


Contact Janice if for a free discussion or Assessment on the best approach for your business situation