Love to Grow Ltd – Chartered Accountants


Trish Love – CEO

“Why just count the beans . . . when instead we can help them grow”

Love to Grow is a Wellington based firm that offers chartered accountancy and business development consultancy services for SME businesses who have a keen interest in achieving more cash, time or fun.

Trish is a Chartered Accountant with 20+ years experience in Chartered Accountancy and Business Development consultancy as well as Corporate Financial Management and Tax advice.

Operating for the past eleven years, Love to Grow has dealt with all industry sectors, and Trish thrives on working with business owners who are willing and committed to growing their business.

She commenced her career in a medium sized accounting firm for 7 years, before moving to Xtra as Financial Controller for 3 years. Trish has also run the internal tax management function of Transpower New Zealand for 3 years.

She started her own business in 1998 which currently has 6 chartered accountants and 5 other accounting and management team members from various specializations.

She is known for her innovative and refreshing “non accountant” approach in offering financial advice to help clients get to grips with growing their business.

Services provided by Love to Grow

We give you the ability to grow your business to whatever level you choose. Sometimes you may be simply want a well-established accountancy service, sometimes a bit of help with next business steps, sometimes a combination of both.

Accountancy Services

We make sure you only pay the tax you need to and make full use of any tax advantage opportunities. We can help with:

  • Annual financial statements, including tax returns
  • Tax planning, including management of tax payments and amounts for optimum results
  • Tax planning & strategy
  • GST returns
  • Regular management accounts to assist business development strategies
  • Dealing with IRD on your behalf

Business Development Services

Business development can start from a variety of places in a business life cycle. From getting your idea off the ground to taking your existing business to new levels, we can help with:

  • Business plans that change with your business
  • Operational planning to keep you focused on your key objectives
  • Cashflow modelling
  • Key driver analysis
  • Wealth Creation
  • Exit strategy
  • Lifestyle planning

Contact us if you would like to have a chat with Trish or conduct an initial CFO Health Check for $500






















Love to Grow is a Wellington based firm that offers chartered accountancy and business development  consultancy services for small /medium sized businesses who have a keen interest in achieving more cash, time or fun.

Operating for the past eleven years, we have dealt with businesses from all sectors and thrive on dealing with business owners who are passionate about growth. We are connectors of businesses, bringing like-minded experts together for the benefit of the client.

Trish is a Chartered Accountant with 20+ years experience in Chartered Accountancy  and Business Development consultancy as well as  Corporate Financial Management and Tax advice.

She commenced her career in a medium sized accounting firm for 7 years, covering all aspects of accountancy, tax and management accounting, before moving to Xtra as Financial Controller for 3 years.

Responsible for setting up all financial internal controls, reporting, budgets and financial compliance, she was part of the Executive team that managed issues from the start up phase with 60,000 customers joining in the first six weeks.

She started her own business in 1998 which currently has 6 chartered accountants and 5 other accounting and management team members from various specializations. Compliance, tax and business development services compliment her entrepreneurial style whilst working alongside specialists from backgrounds such as Marketing, Systems and General Management disciplines to deliver merged services to the SME sector.

Trish has run the internal tax management function of Transpower New Zealand as part of her business and has significantly grown the small / medium size business client base in Love to Grow’s Chartered Accountancy and Business Development services over the past 11 years.

She is known for her innovative and refreshing “non accountant” approach in offering flexible business services and solutions to help clients get to grips with growing their business.